What are white labeling SEO reseller services? Is it important for business? If so, why? At first glance, that long string of words might appear threatening.
But that is okay! Its definition is, quite frankly, very simple to understand. Here you will learn the fundamentals of its defining features, how it can be important to you in business, and how it is implemented.
What Are White Labeling SEO Reseller Services?
First things first, let us break apart such a long combination of words into smaller parts. Starting with “white labeling.”
Simply put: white labeling is when one company buys a product, gives it a unique touch, and resells the product as their own.
Company A technically did not create the product, but Company B did. This is, of course, a deal made between Company A and Company B, and is perfectly legal.
Now that we understand that portion, adding SEO Reseller Services to the end puts the whole string of words into perspective. In other words: white labeling SEO services.
It can be an essential part of any business–especially young businesses needing to preserve as much capital to stay afloat or competitive.
How Does It Work?
Imagine you are a new business, one with a fresh new website. It needs traffic, right? Clicks and engagement will keep bringing in more customers, meaning a more likely chance they will purchase your product. To do that, you will need to take advantage of internet marketing–specifically of the “SEO” variety, or “Search Engine Optimization.”
Not sure what that is? You have seen it before! Have you ever read a listicle on, say, the top 10 best movies, and so on? That is digital marketing at its finest.
And when done right, you will get healthy traffic.
That is where white label SEO services come into play. Hiring one or more individuals proficient in SEO content creation may not be within reach. Through an outsourced SEO reseller program, you can offer SEO-friendly content to your clients, without needing to hire a team.
And whatever content was made for your clients, you can pawn it off as your own. Hence, why it’s “white label SEO reseller services.” It comes full circle now!
Cons of White Labeling SEO Reseller Services
It is not all rainbows; there are several red flags to note when picking reseller programs. You should immediately question the validity of an SEO reseller’s service if you see any of these traits.
If you come across a cheap agency, as tempting as it may be, you should understand high quality SEO content does not come cheap.
You should question whether the agency is cutting corners somewhere, nor would you want to give your clients subpar services. And always avoid “free white label reseller programs.”
If the agency you are considering obsesses over stuffing SEO content with keywords and links, you should immediately question the quality of work. Picking the right keywords is certainly important, and so is linking, but Google’s algorithm is way smarter than that and knows when content is trying to swindle its way to the top. It’s a bit more complicated than that.
And lastly, do not pick an agency that does not update their SEO practices.
There is a reason Google is always tweaking their algorithm. Whenever marketers get a whiff of what the rules might be, with consistent success, it gets abused. Pick an agency that makes it a priority to update their service when changes are made.
Pros of SEO White Labeling Reseller Programs
When you do pick the right program, it makes a world of difference. We already mentioned the money you can save outsourcing SEO, but let’s dive deeper into it.
One of the greatest benefits of outsourcing SEO is the access to expert tools.
On top of having to hire an SEO marketer, you would then need to supply them with the tools. That isn’t so with an SEO reseller program; they already have everything they need for search engine marketing.
Other than financial reasons, there is just a wealth of knowledge such a relationship can produce. You wouldn’t only make your clients happy, but you as well. In this day and age, where SEO content is a must for business, it pays tenfold to gather, retain, and utilize white labeling SEO reseller services effectively.